diff --git a/rules/new-lead.go b/rules/new-lead.go
index 0b8de96..b7bea4b 100644
--- a/rules/new-lead.go
+++ b/rules/new-lead.go
@@ -4,6 +4,7 @@ import (
 	"time"
 
 	"code.tnxs.net/taxnexus/lib/app"
+	"go.temporal.io/sdk/temporal"
 	temporal_workflow "go.temporal.io/sdk/workflow"
 )
 
@@ -40,7 +41,7 @@ type NewLeadWorkflowWrapper struct {
 
 // NewLeadWorkflow is a Temporal workflow
 func NewLeadWorkflow(ctx temporal_workflow.Context, w NewLeadWorkflowWrapper) error { //nolint:gocritic // don't care
-	obj := app.LeadActivityWrapper{
+	transferDetails := app.LeadActivityWrapper{
 		//		Address:          w.Address,
 		Company:     w.Company,
 		Description: w.Description,
@@ -62,27 +63,24 @@ func NewLeadWorkflow(ctx temporal_workflow.Context, w NewLeadWorkflowWrapper) er
 		UTMTerm:     w.UTMTerm,
 		Website:     w.Website,
 	}
-	ctx = temporal_workflow.
-		WithActivityOptions(
-			ctx,
-			temporal_workflow.ActivityOptions{
-				StartToCloseTimeout: time.Minute,
-			})
-	err := temporal_workflow.
-		ExecuteActivity(
-			ctx,
-			StoreLeadActivity,
-			obj,
-		).Get(ctx, nil)
+	retryPolicy := &temporal.RetryPolicy{
+		InitialInterval: time.Second,
+		MaximumInterval: time.Minute,
+		MaximumAttempts: maxAttempts,
+	}
+	options := temporal_workflow.ActivityOptions{
+		// Timeout options specify when to automatically timeout Actvitivy functions.
+		StartToCloseTimeout: time.Minute,
+		// Optionally provide a customized RetryPolicy.
+		// Temporal retries failures by default, this is just an example.
+		RetryPolicy: retryPolicy,
+	}
+	ctx = temporal_workflow.WithActivityOptions(ctx, options)
+	err := temporal_workflow.ExecuteActivity(ctx, StoreLeadActivity, transferDetails).Get(ctx, nil)
 	if err != nil {
 		return err
 	}
-	err = temporal_workflow.
-		ExecuteActivity(
-			ctx,
-			NotifyLeadActivity,
-			obj,
-		).Get(ctx, nil)
+	err = temporal_workflow.ExecuteActivity(ctx, NotifyLeadActivity, transferDetails).Get(ctx, nil)
 	if err != nil {
 		return err
 	}
diff --git a/rules/root.go b/rules/root.go
index 1e04440..b433c68 100644
--- a/rules/root.go
+++ b/rules/root.go
@@ -19,6 +19,7 @@ const getTimeout = 6 * time.Minute
 
 // const dateTimeFormat = "2006-01-02T15:04:05-0800"
 const postTimeout = 6 * time.Minute
+const maxAttempts = 50
 
 var sugar = logger.New(zapcore.InfoLevel)